The reelection campaign for President Biden is spending $25 million on a four-month-long advertising campaign in swing states. This is because national polls show that he and former President Trump are in a dead heat.
CNN told people about the TV and digital ad blitz for the first time this week. It will include big buys throughout the first weekend of the NFL season in September as well as the World Series in October. CNN links to the first video within the series called “Fight Back.”
The video talks about laws that the Biden White House has linked to the word “Bidenomics,” including the Inflation Reduction Act, of which doesn’t actually lower inflation, what is known as the Bipartisan Infrastructure Law, as well as the CHIPS and Sciences Act. Notably, Democrats in areas that could go either way have avoided using the word “Bidenomics.”
“Unemployment has reached a record low right now. Our economy is the best in the world,” says the announcer. “Joe Biden passed important laws to help restore the country, however, he knows that the real heroes of this story are the people of this country.”
It also goes after Trump, who is the top Republican candidate for president.
The announcer says, with a video of Trump, “There are those who claim America is failing, but not Joe Biden. He thinks our best days are still to come.”
In addition to Michigan, Nevada, North Carolina, and Pennsylvania, the film will be broadcast in Wisconsin, Georgia, and Arizona, states that Biden narrowly won in 2020 by a total of 43,673 votes.
“This historic buy makes certain that the President’s message gets to all Americans no matter how they get their news, and at the same time delivers a clear message that we’re investing in a highly aggressive, meaningful, as well as successful paid media strategy,” stated Biden’s campaign manager Julie Chavez Rodriguez, pointing out that the blitz comes days before the first GOP presidential debate.
While Biden tries to make an effect in key swing states, national polls from Real Clear Politics reveal that he leads Trump by less than half a percent in what would be a hypothetical head-to-head matchup during the general election of 2024. The average for Biden was 44.4 percent, and the average for Trump is 44 percent.
A poll from Emerson College Polling that came out this week showed that Trump was ahead of Biden by only .7%, but for rounding reasons, they were tied at 44%. Cornell West of the Green Party ran for president as a third-party candidate. He got 5% of the vote, while Trump was ahead of Biden with 42% to 41%.
